Meke karakteristike proizvoda su subjektivne i vezane za emocije. Opisuju se rečima kao što su atraktivnost, mladost, sportsko, prijatno ili ženstveno i ne mogu se kvantifikovati. U suštini ove karakteristike imaju veze sa karakterom proizvoda i iskustvom kupaca.
Soft-Attributes are subjective and emotional. They are described using words like attractive, young; sporty, pleasant, and feminine, and cannot be quantified or measured by objective means. For the most part, these attributes have to do with the character of the product and its user-experience.
soft product characteristics